#1 PUT YOURSELF OUT THERE IN A BIG, ABUNDANT WAY.

Give from the goodness of your heart, from excitement and simply because you can. Share and help people to find what they are looking for. Serve. While doing that you find your own voice, become authentic and real. See, it is not about owning the coolest gadgets, using the hottest applications or implementing the latest Social Media tactics, its about building a connection and relationship with your right people. Regardless why you consider them the right people.

# 2 INNOVATE & CREATE NEW THINGS.

I know people say, that don’t invent the wheel again. By all means model others as much as you can, but still I say innovate. As you do, your own personality shines through and you get right people resonating with you and with what you do. If you are a copy of someone else’s vision, you are just that. Be real you and transparent and honest about that.

#3 PRACTICE ART OF ALLOWING

It is very fashionable to claim your authority and position yourself as an expert by dictating the rules how to work Social Media. If you take a closer look, you learn, that hotter the moguls are, the more sincere they are. The real stars of Social Media allow others to be. They don’t dictate the rules, they observe them. Don’t get confused by the contradicting opinions of experts. Trust yourself, believe in what you do, since it is the most disarming asset you have, to your right people, the ones that resonate with you and find you completely irresistible.

Becoming irresistible means to get loved by people. Not all the people -but the right people. To be absolutely clear, your right people are not necessarily someone else‘s right people. There is plenty of people for everyone, so stop competing -and start being.

Mari Uusitalo

 

 


 

 

 

 

 

 

 



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