Video News – Video Scripting the 3 G’s To Get It Right!

You have to forgive me for leaving in the blooper….I could not help myself. But I did this for 3 reasons

  1. To show you that even the experts make bloopers
  2. That it is okay to be human in your videos
  3. And that people actually engage more with your message when you appear to be just like them.

Video marketing is not about becoming the ‘News Reader’ it is about getting the…

  • right message
  • to the right market
  • that takes them to a desired action or outcome

However you choose to communicate that message will be dependent on the target audience.

  • If you are a solicitor or consultant be a little bit more formal
  • If you are a life coach or mentor be more conversational
  • If you are a product owner be more demonstrative

You get the idea, match your message to your market – video is just the medium in which you can get it there faster, more effectively and more emotively.

Remember when doing your scripting:

  • Grab their attention as soon as you begin your message eg in this video I will show you or tell you or teach you ….
  • Give something of value eg some great information, tips or directions that they can implement immediately to get a result and want to come back for more
  • Get them to do something (call to action) subscribe, opt-in, purchase, leave a comment, share something that will allow you to get your desired outcome

Last week I shared a new video player which I am about to purchase on the 19th when it launches (works hand in hand with Amazon S3 hosting) and it is so fantastic. This week they are sharing some more of it’s great new features.

Click Here To Get More Details

Please leave a comment below about Steve’s blooper and if you think it is okay to be human on camera and still be seen as professional. Also if you found this helpful please share on facebook and twitter.

Cheers Pam & Steve



Other exciting things

  • Fast Video Results due to launch sometime next week and Steve has a great special for his birthday 31st October so don’t miss next week’s newsletter.

NAWIB is launching 28th October and Steve and I are very honored to be a part of the National Association of Women In Business. Lots happening you are going to want to check out the membership for this fantastic learning hub for online marketers.


Are YOU coming to Vegas with me?


Click here to find out more about this amazing event called SHINE You can even bring a friend for free. It is going to be fantastic.

Have you got your Social Media Woman Download Yet?

Social Media Woman September edition still available with some really great tips, tools and tutorials. Click on the image below to view online or download the .pdf.

Ms Millionaire Book Launches Australia

Help Support Women with Breast Cancer

$5 From Every Book Sold Going To McGrath Foundation


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(Australia Only International Orders Coming Soon)


Tools & Resources I Recommend

Where I get my Green Screen Backgrounds

Royalty Free Music Pack

Easy Video Player 2.0 – Amazon S3 Video Player

Video Player that includes links, forms and redirects within your videos

Outsource your SEO

Super Fast Websites

Turn Articles into Videos Instantly – Fantastic

Animoto – fantastic for intro/outro and marketing movies

Aweber – email and newsletter autoresponder tool

Market Samurai – amazing keyword research tool

Powerpoint to Video Converter Tool – Fantastic!

Video Motion Backgrounds


* Full disclosure some of the links in this newsletter are affiliated links. I only recommend products that I believe will benefit your business and are reputable. Should you purchase through my link I may be eligible for a commission.



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