Is this the new business cards of the future?
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Have you got your .TV name yet?
Two years ago I predicted that online tv shows were going to be the online business cards of the future and it is with great pleasure that I see my vision coming to fruition. These days there is everything from QR Codes, to Video CV’s so why not have a business card/media hub whereby people can learn a lot more about you, your personality, your expertise and your message.
We set up our first TV channel and have since grown our business 10 fold just by positioning our business and our brand using this simple and easy marketing medium. I mean if it is good enough for Oprah to have her own TV show anyone can do it. You can check out http://www.socialmediawoman.tv and http://www.businessonlinetv.com
Who is it for?
Anyone can create an online TV show for their niche. I have seen them range from Lawyers, Chefs, Interior Designers to entrepreneurs, authors, speakers and online business owners who want to build a relationship with their customers on a regular basis.
So how do I get started?
Lucky for us we found someone early on who was very gifted at creating our TV channels for us. In fact she was so good that we contracted her to provide TV channels [online business cards] for all our clients and we have been keeping her very busy.
Lately Dana has been inundated with people asking her if she would teach them how to make their own TV channels and after a great deal of thought she decided to run a Web TV Workshop showing people exactly how to make their own media hub.
If you would like to start positioning your business, brand and products as the leader in your niche then I would highly recommend checking out Dana’s Workshops. She is the only person I put mine and my client’s brand behind and I know you will get huge value from this course.
Top 10 Reasons why YOU and YOUR Business need your own WebTV Show
Are you ready to brand yourself as the AUTHENTIC AUTHORITY? Everyone loves Video on Demand, and now you can get the same results with this interactive Web TV experience!
Video is the fastest growing advertising medium being used for both online and offline businesses. If you are not yet using the power of video to market your business, then your competitors are going to take your customers and your business!
Here are my top 10 reasons you will want to consider creating your own Web TV Show:
Creates Increased Visibility – Video will help you create the visibility online to market your products and services more effectively, not to mention more COST effective! It’s not just enough to shoot a video and upload it to a video hosting site such as YouTube.
Establishes Credibility – Having your own Web TV Show establishes you INSTANTLY as the credible go-to –resource. It will immediately separate you from your competition. You WILL stand out in the market place as the trusted resource.
Authentically Connects – We all know that people do business with those they know, like, and trust. Having your own Web TV Show will allow your visitors and viewing audience the opportunity to get to know you on a more personal level. Your show should be all about creating value and delivering information, encouragement, and advice. Hot tip: Keep your episodes (video) to about 3-5 minutes in length for maximum viewing. We live in a very impatient society, and your viewers will begin to lose interest after 3 minutes or so, depending on the topic.
Engages and Entertains – Web TV Shows are all about engaging and entertaining your audience. Speaking directly to them, keeping them excited and wanting to learn more about you and what you can do for them. Hot tip: This is all about “REAL TV,” not reality TV. Be comfortable speaking into the camera. Even making a flub or mistake will make you more REAL to your viewing audience. Laugh and they will laugh with you. Have you ever enjoyed sitting and watching the bloopers…heck, that’s my favorite part! Let them see the real you…They will love you!
Creates “Sticky” content – Web TV Shows are a great way to keep your viewing audience coming back for more. Hot tip: Create a mini –series on a topic that you know will leave them wanting more, looking forward to the next installment or “episode.” Kind of like that cliff-hanger episode from your favorite show that left you wondering what will happen next. A 3-part series seems to work best.
Builds a Fan base – A major component to building your audience is having the ability to communicate with them. Create a special offer, and encourage them to register their name and email address so that you can keep them up to date on future episodes. We all know the fortune is in the follow up, so don’t miss out on your opportunity to build the relationship!
Separates you from your competition – What a great way to market YOU. This will showcase who you are, what you can do, and establish YOU as “THE” PROFESSIONAL AND EXPERT in your field or niche.
Creates A Publicity Platform – In most cases, your WebTV Show will be used as your Media and Marketing hub. So who will most benefit from having their own Web TV Show? Since this site is primarily used as a Public Relations Website, this is the PERFECT marketing solution for Coaches, Internet Marketers, Direct Selling Leaders, Entrepreneurs, Doctors, Lawyers, and quite frankly anyone with a product or service based business. It’s quite honestly the stage for your business to be built around.
Increases Opportunity – It’s an Online Video Press Kit! Are you looking to land Speaking Opportunities, or new business ventures? How impressive will it be to send perspective media inquiries to your very own Web TV Show? This is your chance to stand out among the sea of competitors! Several of my clients have received numerous speaking opportunities as a direct result of their Web TV Show Platform.
Low to NO Cost Marketing – Once you have your video equipment, and website built, the cost of maintaining your Web TV Show is almost non-existent. It is one of the most cost effective forms of marketing available on the internet today.
I am often asked, why create a Web TV Show, and not just host my videos on YouTube or another hosting site? Hosting your videos on YouTube is great for traffic and is important and highly recommended. The only problem with that being your only source of video exposure is that your viewers will easily get distracted by other ‘related’ videos. You want to draw potential clients over to your own site and content exclusively. A Web TV Show is a perfect video platform to engage your viewing audience, allowing you to build a relationship directly with them.
The second most often question I am asked is, “can’t I just host the videos on YouTube, and put them up on my main site?” My answer to that is, sure, but the problem with that is, your potential clients and customers will have to navigate all over your website just to find them. They may have to search several video blog posts just to find the content that interests them. Remember, you only have a few seconds to capture their attention and give them a reason to want to stay. If they have to navigate all over your website, they will quickly get discouraged, frustrated, and quickly leave your site.
Here are just a few ideas for your Web TV Show:
- Content to Feature: Guest Interviews, Motivation, Tips, Share Trusted Resources, Strategies, Tutorials, and anything else that showcases you as the expert!
- Video Testimonials: This is a great category to feature! Let others sing your praises! Your videos will show you as a credible resource, but Video Testimonials will sell YOU to others.
To find out more, and to get a free copy of my new Web TV Marketing Report: Go to http://WebTVSuccess.com/Marketing
About Dana Dunn: Sales and Marketing Professional turned passionate entrepreneur. She is passionate about helping business professionals and entrepreneurs harness the power of the internet and take charge of their life and business. She now shares her sales and marketing expertise through coaching and consulting with clients Internationally.
In addition to her business training and experience, Dana is a Certified Life and Business Coach, Performance Consultant, and online business strategist.