There are several advantages to using YouTube to market your brand. For one, your market can see you—this is as personal as you get. There‘s a reason why television still enthralls people despite the existence of other media. Moreover, some people are visual, while others are oral—and television gives you the best of both worlds. And don‘t forget that videos are the best way to go viral—remember the pomegranate?
The same rules apply with creating a buzz through YouTube, with a few quirks to take advantage of this medium‘s unique features.
IT ALL STARTS WITH GOOD CONTENT.
Whether they‘re slides turned into a catchy video, a video blog (or vlogas it is called) or an instructional video, make sure to put a lot of thought into it. There‘s a lot of interesting videos out there, so give your followers a reason to spend 1 to 3 minutes of their time to watch yours.
On the flip side, while it‘s great to come up with a flashy video with the intention of going viral, don‘t go overboard and over think things—this may result in something corny and sloppy. Stick with what you know and what you do well. Although, once in a while, it would also be nice if you can test something new and experiment with a few things to keep things fresh—see how your followers react to it.
DON’T FORGET TO ENGAGE!
Reply to any query and thank people who commend your content. But be vigilant about spam and offensive comments—nothing turns people off than rude comments. It‘s one thing for somebody to disagree, but it‘s another to be hateful and disrespectful.
YOU ALSO NEED TO CUSTOMIZEYOUR PAGE—OR CHANNEL
As the lingo goes. You can change the color scheme and even add an interesting graphic for your background.
TRY TO VISIT OTHER PEOPLE’S CHANNELS, TOO
Again, it‘s not ―social‖ without networking and engaging other users. And it‘s also a great way to promote your own content (just don‘t spam other people‘s channels!). If you truly want to promote, leverage by promoting your videos through other social media sites—Twitter, Facebook and even LinkedIn great places to share your videos.
These are just a few simple tips to get you started with using YouTube to promote your brand. See how it goes and let me know how it‘s working for you.
Guest Contributor from Social Media Woman Magazine