Video News – Brilliant Video Marketing

Click to watch Paul Colligan’s Video

Wow I was very impressed with this very clever video marketing strategy implemented by Paul Colligan and Julie Perry (I am pretty sure she had some input). Both very, very savvy video and social media marketers.

Here are just a few key points that I want you to remember:

  • Spontaneity – make out that it is a spurr of the moment idea and that you have no idea what is going to happen – keeps people intrigued and engaged
  • Give away something of value and explain the process along the way of how your viewers are going to benefit by listening to the hold video
  • Use this opportunity to promote something that is happening that your viewers may be interested in finding out more about or may just need right now (subtle plug without selling)
  • Give them a call to action and instructions step by step on what they need to do to participate
  • Also give them the opportunity to tell all their friends and participate as many times as they like (interaction, Google loves interaction and ranks videos highly that are relevant and get targeted interaction
  • Always keyword your videos for maximum longterm exposure long after the competition is finished
  • Rinse and repeat – or continue with the story using more videos as to how the competition is progressing to get more interest (maybe throw in another prize to get more buzz happening)

Leave your comments below or tweet, share or like this newsletter and show your friends this fantastic strategy.

See you next week.


Pam & Steve

Other exciting things

After speaking at James Schramko’s Fast Web Formula 2 event on the weekend we learnt so many new strategies that we are currently implementing into our business. If you could not make it and would like a copy of the DVD’s you can put in your pre-order below. More than 75% of the room purchased a copy on the day because the content was so good.

Fast Web Formula 2 DVD Pre-order – don’t miss your copy

Are YOU coming to Vegas with me?

Click here to find out more about this amazing event called SHINE

Have you got your Social Media Woman Download Yet?

Social Media Woman September edition launched this week with some really great tips, tools and tutorials. Click on the image below to view online or download the .pdf.

Ms Millionaire Book Launches

Get your copy of Ms Millionaire now and get your $Million Dollar Mindset Note Free


Tools & Resources I Recommend

Where I get my Green Screen Backgrounds

Royalty Free Music Pack

Video Player that includes links, forms and redirects within your videos

Outsource your SEO

Super Fast Websites

Turn Articles into Videos Instantly – Fantastic

Animoto – fantastic for intro/outro and marketing movies

Aweber – email and newsletter autoresponder tool

Market Samurai – amazing keyword research tool

Powerpoint to Video Converter Tool – Fantastic!

Video Motion Backgrounds